Search Engine Optimisation (SEO) is an effective digital marketing approach to attract potential clients to a website by improving its rank in search engine result pages. It is used to improve ranking by using the key terms associated with a particular business strategically.
However, SEO marketing is practiced in several ways. So, we have made it easier for you to understand the top 4 SEO marketing strategies that you can invest your time in. Hence, if you want to leverage your business these four SEO tactics are described here for you.
Types of SEO Marketing to Grow a Business
It is surveyed that more than 50% of web traffic originates with organic searches. Strange, but true. You can attract more visitors to your website with many methods. However, it requires digital marketing with effective SEO strategies.
So, without further ado, let’s hop into SEO marketing for driving more leads, generating better revenue, and ultimately growing a business.
1. Local SEO
Local SEO marketing is focused on targeting the audience of a specific location. It is also sometimes referred to as map SEO. It is best applied for better online visibility among a local community to promote products or services.
It includes the “near me” searches to improve Google My Business Profile. For example, if you find “local SEO company Albuquerque”, only the location-specific SEO companies will be displayed. And people tend to go with the top results.
Hence, if you’ve not yet optimized your website for local SEO, then your business is losing a lot of potential leads.
2. On-page SEO
As the name suggests, here all the SEO marketing strategies are applied within the website. Hence, it is also referred to as on-site SEO. It is the practice of optimizing the website content that is controlled directly.
It majorly affects the ranking of your website on top search results on Google. It includes optimization of several elements of a website, like URL, title tags, meta description, image, internal links, etc.
Also, elements like appealing website design, user-friendly interface, and content creation including relevant keywords come under on-page SEO.
3. Off-page SEO
Off-page SEO is a kind of optimization that is done outside a website, hence the name. Unlike, on-page it is not directly controlled. Here, link building is a major task. It also affects the search result ranking. Because Google determines the relevancy of a website based on the quality over quantity of backlinks earned by a website.
Tactics like pitching articles, competitor research, social media marketing are included in off-page SEO marketing.
4. Technical SEO
Technical SEO includes website optimization to effectively enhance user experience. It also includes steps to assist search engines in crawling your website. Thus, the major focus in technical SEO lies in backend website and server optimization.
It is a crucial SEO technique that aids in effectively squeezing the benefits of most of the on-page and off-page optimization performed on website content. Hence, it is a must-to-do SEO strategy for every website. Some of its examples include improving website speed, user-friendly site structure, mobile-friendly navigation, etc.